28º–50º Wine Bar & Kitchen sets the temperature for The Yards

Longmartin Properties Ltd, a joint venture between Shaftesbury and the Mercers’ Company, has announced the signing of independent wine specialists, 28º–50º.  They are the latest restaurant operator to join The Yards, Covent Garden, the newly re-branded series of interconnecting courtyards that includes St Martin’s Courtyard and Mercer Walk.

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Set to open in November, 28º–50º Wine Bar & Kitchenhas taken a 7,000 sq ft space at 10 Upper St Martin’s Lane. Adjacent is Dishoom, which is undergoing a major redesign to mark the restaurant’s 10th anniversary, including an expansion into the neighbouring unit and set to launch in 2020.

As the ‘big sister’ of the brand’s Marylebone restaurant, The Yards’ branch will be a London flagship for 28º–50º. Renowned for its eclectic food and wine offer, the brand’s Covent Garden restaurant will build on 28º–50º’s current European inspired menu and will be homefor a new modern, premium concept to accommodate 180 covers.  As part of the relaxed and elegant dining experience, in-house sommeliers are on hand to advise on great food and wine pairings. 

Richard Green, Founder and Owner of 28º–50º Wine Bar & Kitchen, Covent Garden, said: “We wanted a prime space with real character for our flagship concept, and The Yards is an ideal location. This restaurant will build on our brand’s strong food and wine heritage, with a décor redolent of our famous wine workshop, but with a modern twist, to meet The Yards’ development ambitions. Our location on Upper St Martin’s Lane is both well-connected and highly visible taking advantage of the dual aspect footfall from where Seven Dials meets Covent Garden.” 

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Commenting on behalf of Longmartin Properties Ltd, Simon Taylor, Property Director at the Mercers’ Company, added: “The signing of 28º–50º isa great addition to The Yards, especially as it is a well-regarded independent brand.  As part of our long-term investment plans for the area, we are creating a strong mix of retail and dining within St Martin’s Courtyard and at the entrance on Upper St Martin’s Lane that appeals to the mix of visitors we attract.”

This news follows two significant investment projects for Longmartin Properties totalling £18m, including the refurbishment of 7,600 sq ft of offices and a 4,000 sq ft retail or restaurant opportunity within The Arbour building on 143 Long Acre.  In addition, the £8 million refurbishment of St Martin’s Courtyard is due to complete this December.  The space within The Yards will be transformed into an urban oasis in the heart of London’s West End, providing a vibrant space for visitors to relax, shop and dine. 

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CBRE is the asset manager on behalf of Longmartin Properties and acted for The Yards. The Restaurant Property acted on behalf of 28º–50º Wine Bar & Kitchen.



For further information, please contact Amy Cassidy and Yasemin Kiani at Aver via:amycassidy@averpr.comand yaseminkiani@averpr.com

Notes to Editors

About The Yards

Steeped in history, The Yards is a series of interconnecting courtyards and streets of St Martin’s Courtyard, Mercer Walk and Old Brewers Yard, running parallel to Long Acre on one side and Seven Dials on the other. In a setting with a character all of its own, The Yards boasts over 50 brands, including some of London’s best-loved restaurants, leading fashion brands and world-renowned lifestyle stores, a relaxing spa and yoga studio, and one of the country’s leading flower academies.

Ideally placed in the centre of London’s West End, The Yards is only a two-minute walk from Covent Garden and Leicester Square Tube stations and benefits from the 128 million footfall annually.

Visit www.theyardscoventgarden.co.uk or follow @TheYardsCG for more information. 

About Shaftesbury

Shaftesbury is a Real Estate Investment Trust which owns a portfolio extending to 15.1 acres in the heart of London's West  End. Shaftesbury focuses on restaurants, leisure and retail in highly popular, sought-after and prosperous locations mainly concentrated in Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

The portfolio comprises 599 shops, restaurants, cafés and pubs, extending to 1.1 million sq. ft., 0.5 million sq. ft. of offices and 599 apartments. All our properties are close to the main West End Underground stations, which currently handle c. 228m passengers p.a., and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street, which long-term projections indicate could be handling 200 million passengers annually.  

In addition, we have a 50% interest in the Longmartin joint venture, which has a long leasehold interest, extending to 1.9 acres, in St Martin's Courtyard in Covent Garden. 

Our proven management strategy is to create and foster distinctive, attractive and prosperous locations. We have an experienced  management team focused on  delivering  our objective of long-term  growth in rental income, capital values and shareholder returns. We have a strong balance sheet with conservative leverage. 

About the Mercers’ Company   

The Mercers’ Company is a 700-year-old livery company focused on being a philanthropic force for good.  

Each year our aim is to distribute £15 million to charitable causes. Our giving is focused on Young People & Education, Older People & Housing and Church & Communities. This allows us to create positive change across generations, giving those we help the chance to live a fulfilling life now and in the future.

The Mercers’ support 180 individual charities annually and provide high-quality accommodation to 215 residents in our six almshouses, work closely with our associated schools which educate 18,000 children, and appoint 88 charity trustees and school governors.