Seven Dials welcomes Redemption's flagship restaurant
Shaftesbury has announced that clean-eating restaurant concept, Redemption, has now opened its flagship site at 15 Shorts Gardens/2 Neal’s Yard in the unique village of Seven Dials, in London’s West End.
The 1629 sq ft restaurant offers visitors to Seven Dials a menu of wholefood, vegan, gluten-free dishes that are low in natural unrefined sugars. The 45-cover restaurant was designed by an in-house team, in collaboration with architect Atelier Khan and fit-out company df20. The Seven Dials flagship is the brand’s first site to offer a nutritious take-away selection and features world’s first alcohol-free cocktail bar, showcasing a wide selection of alcohol-free mocktails, beers, wines and spirits.
Commenting on the news, Julia Wilkinson, Group Restaurant Strategy Executive at Shaftesbury, said: “The concept by Redemption is very exciting, especially in this current market where the emphasis is on healthy, vegan and nutritious food. The added bonus of the evening offer and alcohol free cocktail menu allows visitors to enjoy this alternative restaurant/café concept from the daytime through to the evening. Redemption’s unique offer complements the many specialist retailers which unite in making Seven Dials a distinctive shopping, dining and leisure experience within a central London location.”
Catherine Salway, CEO from Redemption added: “The vibrant district of Seven Dials offers high footfall with international recognition and appeal, for our London flagship restaurant. We are pleased to offer Seven Dials’ visitors our brand promise of ‘spoil yourself without spoiling yourself’ through our alcohol-free drinks and plant-based menus, for the consistently increasing market of clean eating.”
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Notes to Editors
Shaftesbury owns and manages a 15-acre property portfolio in the liveliest parts of London's West End. Focused onrestaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials andChinatown, it also includes substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.
The portfolio comprises nearly 600 shops, restaurants, cafés and pubs, extending to 1.1 million sq. ft., 593 apartments and0.5 million sq. ft. of offices. All our properties are close to the main West End Underground stations, which currently handlec 228m passenger’s p.a., and are within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, atTottenham Court Road and Bond Street, which projections indicate could be handling 200 million passengers annually bythe mid- 2020s.
Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and groomingsalons as well as over 90 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, EarlhamStreet, Neal Street, Shorts Gardens, Neal’s
Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with
two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, Seven Dials is aunique retail and leisure destination in the heart of London.
Established by former Brand Director of Virgin, Catherine Salway and New Zealand Restaurateur and Raw Vegan Chef,Andrea Waters, Redemption provides a space in the city away from all the usual toxins and temptations. Redemptionbegan in 2014 with pop ups in Hackney, Portobello and Holborn and its first site, Notting Hill opened in August 2015.Redemption Shoreditch opened in January 2016.
Address: 15 Shorts Gardens / 2 Neal’s Yard, Seven Dials, London, WC2H 9AT
Facebook, Instagram & Twitter: @redemptionbar