Seven Dials Celebrates 90 Years of the Agatha Christie classic ‘The Seven Dials Mystery’

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Seven Dials marks 90 years of Agatha Christie’s iconic novel ‘The Seven Dials Mystery’ on 24 January 2019. In celebration of the famous book set within this unique London destination, Seven Dials will be launching secret book trail, with shoppers invited to discover one of the 90 books hidden within the area to pick up and keep for free. 

With Seven Dials playing an important part in the novel, British artist Iona Rowland was commissioned by Seven Dials to create an exclusive public work of art which has been exhibited on a billboard on Shorts Gardens since Monday 7 January. 

The artist’s exclusive print will be on display until Spring 2019 and then auctioned for a charity partner. Check for updates.

Karen Baines, Head of Group Marketing and Communications at Shaftesbury, commented: “These interactive celebrations, along with Iona Rowland’s exclusive artwork, have brought to life the rich and storied history of Seven Dials. While the iconic West End location has been referenced by many literary legends, Agatha Christie really captured the significance and intrigue of the Seven Dials area.”


For further information, please contact Amy Cassidy, Clare McInerney or Jack Tonks at Aver via: 

Notes to Editors 

About Shaftesbury 

Shaftesbury owns and manages a 15-acre property portfolio in the liveliest parts of London’s West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownership in East and West Covent Garden, Soho and Fitzrovia. 

The portfolio comprises nearly 600 shops, restaurants, cafés and extending to 1.1 million sq. ft., 593 apartments and 0.5 million sq. ft. of offices. All our properties are close to the main West End Underground stations, which currently handle c 228m passenger’s p.a., and are within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street, which projections indicate could be handling 200 million passengers annually by the mid-2020s.  

Seven Dials   

Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 90 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London.  


Artist Bio – Iona Rowland

Iona Rowland was born in Derby in 1990 and studied Fine Art at Kingston University from 2010-2013, before attending Sotheby’s Institute of Art in New York in 2015.  Since graduating she has exhibited her work widely across the UK in both solo and group shows. Key exhibitions include Indelible Traces at Nolias Gallery, London; MMNTM at Bohunk Institute, Nottingham; Regram at Slate London; A Futuristic Woman at Square Gallery, London; T2 Shoreditch, London; ING Discerning Eye 2017 and the Derwent Art Prize 2018, both at London’s prestigious Mall Galleries. She has also exhibited regularly at GX Gallery in Camberwell, London. Her large scale paintings have been the subject of several feature films including Inspiring People by Beyond Time TV; and The Revival, a Mike Rymer film featuring Solomon O.B and sponsored by Weekend Offender. In February, filmmaker Phil Cooper will release a documentary film around the artist’s monumental commission Starry Starry Night. Iona’s work is held in private collections across the world and he currently lives and works in London, UK.