October launch event first for King's Road Design Collective
Sloane Stanley is pleased to announce the launch event of The King’s Road Design Collective, a group of design retailers joining force to support the creativity and artistry which is at the heart of the King’s Road. The event, taking place on Thursday 11 October, will mark the first in a series of events the collective will hold, in order to enhance experiential retail and consumer engagement.
The collective, currently consisting of retailers: Designers Guild, Nina’s House, Osborne & Little, Poliform, Sigmar and William Yeoward, will come together to offer consumers and trade customers the best interior design, products and services. For their inaugural event as a collective, the brands are taking a hands-on approach: each brand will offer design-led activities such as moodboard masterclasses, woodcare workshops, creating an interior scheme, design planning and other workshops alongside special discounts on the day.
Hannah Grievson, Commercial Property Manager at Sloane Stanley, commented: “The Design Collective is an exciting new venture for the creative peers within the King’s Road. Interior design retailers have consistently flourished in this particular part of the King’s Road and a collective is a great way to celebrate this. I am confident that the events will be hugely popular and will add another unique layer to the design scene on the King’s Road.”
Amanda Back, Head of Communications at Designers Guild, added: “We are very excited to be part of The King’s Road Design Collective, it is a unique opportunity to celebrate the wealth of design available here in Chelsea. There is so much knowledge, flair and expertise in this short stretch of the King’s Road. We want to create a wonderful experience for both the trade and retail shopper and we think that the launch event will be a great way to showcase what we have to offer as a collective. The King’s Road is such a special location and we are looking forward to creating the ultimate design destination with interesting events and activities.
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About Sloane Stanley
The Sloane Stanley Estate is one of the oldest landowning estates in London. Founded in 1717, the Estate has developed into a 10 acre holding of residential and commercial properties on the King’s Road and Fulham Road, still under the same family ownership.
With a compelling mix of flagship international brands, niche retailers and pop-ups, dominated by premium and accessible premium brands that account for 74% of the total offer, Sloane Stanley has created a distinctive and sophisticated mixed-use destination within the heart of the affluent Royal Borough of Kensington and Chelsea, serving a catchment of over 8.5 million people.
The King’s Road has a Residential Comparison Goods market potential of £249.7m placing it within the top 100 retail centres in the UK. This distinctive portfolio and commitment to create and sustain an ‘affordable luxury’ offer have ensured Chelsea’s status as one of the most desirable neighbourhoods and iconic shopping and leisure destinations in the world.