G-Star RAW selects Meadowhall to spearhead UK expansion
G-Star has chosen Meadowhall, one of the UK’s premier shopping and leisure destinations, as the location for its sixth UK standalone store. The brand will open a 2,500 sq ft flagship at the centre this October. G-Star is the 34th new brand to join Meadowhall following the £60 million refurbishment recently completed by British Land, joint owner of the centre. Other new brands include Godiva, Flannels, Neal’s Yard and Diesel.
The new store design concept has been developed by the brand’s in-house team and will focus on G-Star RAW’s denim offer, including a unique showcase of their most sustainable denim collection. The store will also sell the brand’s comprehensive selection of jeans, tops, jackets, shoes, and accessories for men and women.
The launch follows a succession of high profile collaborations by the brand, including a suit collection with Pharrell Williams released in April, and a sustainable denim collection with Jaden Smith planned for release in Autumn/Winter this year.
Emma McKeever, G-Star RAW’s Head of Marketing UK & Nordic, added: “G-Star RAW is excited to be opening a new retail space in Meadowhall. It will be a showcase of G-Star RAW’s latest store design concept and will have a strong focus on both menswear and womenswear.”
Richard Crowther, Asset Manager for British Land, said: “G-Star joins a strong line-up of exceptional brands and adds to the centre’s high quality retail offer. The transformation of Meadowhall has cemented its position as one of the leading retail and leisure destinations in the UK and the first choice for consumers in the region.”
CBRE and Smith Young represented Meadowhall. HDH acted for G-Star RAW.
Jack Ross, Aver 020 3514 2146
Nick Thornton, Aver 020 3514 2148
About British Land
Our portfolio of high quality UK commercial property is focused on Retail around the UK and London Offices. We own or manage a portfolio valued at £18.2 billion (British Land share: £13.7 billion) as at 31 March 2018 making us one of Europe’s largest listed real estate investment companies.
Our strategy is to provide places which meet the needs of our customers and respond to changing lifestyles - Places People Prefer. We do this by creating great environments both inside and outside our buildings and use our scale and placemaking skills to enhance and enliven them. This expands their appeal to a broader range of occupiers, creating enduring demand and driving sustainable, long term performance.
Our Retail portfolio is focused on Regional and Local multi-let centres, and accounts for 48% of our portfolio. Our Offices portfolio comprises three office-led campuses in central London as well as high quality standalone buildings and accounts for 49% of our portfolio. Increasingly our focus is on providing a mix of uses and this is most evident at Canada Water, our 53-acre redevelopment opportunity where we have plans to create a new neighbourhood for London.
Sustainability is embedded throughout our business. Our places, which are designed to meet high sustainability standards, become part of local communities, provide opportunities for skills development and employment and promote wellbeing. Our industry-leading sustainability performance led to British Land being awarded a five-star rating in the 2017 Global Real Estate Sustainability Benchmark for the second year running.
In April 2016 British Land received the Queen's Award for Enterprise: Sustainable Development, the UK's highest accolade for business success for economic, social and environmental achievements over a period of five years.
Further details can be found on the British Land website at www.britishland.com.