St Martin's Couryard chooses love

St Martin’s Courtyard, Covent Garden is supporting the capital’s Pride celebrations and launched a new pop-up store, Choose Love x Pride in London, at 9 Mercer Street, from June 29th until July 7th.


The Choose Love x Pride in London store was founded by Help Refugees in order to raise funds for LGBTQI+ refugees and asylum seekers. The store sells just one T-shirt, featuring an iconic rainbow coloured ‘Choose Love’ logo designed exclusively for Help Refugees by British fashion designer and icon, Katharine Hamnett.

Simon Taylor, Property Director of The Mercers’ Company, commented on behalf of Longmartin Properties Ltd, a joint venture between Shaftesbury and The Mercers’ Company: “We are proud to be supporting the Help Refugees charity as it is in conjunction with such a major event in London.  The launch of the Choose Love x Pride in London pop-up store was a great success and we are thrilled to bring the fun and colour of Pride to St. Martin’s Courtyard and Mercer Walk for everyone to experience.”

In the week leading up to the Pride Parade in London on the 7th of July, a range of events will take place in conjunction with Choose Love x Pride in London store, including multi-coloured makeovers from Smashbox and a free rainbow cocktail with the purchase of a main course at Bills in St. Martin’s Courtyard and Mercer Walk.



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Notes to Editors

About Shaftesbury

Shaftesbury PLC is a Real Estate Investment Trust, which invests exclusively in the liveliest parts of London's West End. Our objective is to deliver long-term growth in rental income, capital values and shareholder returns.

Focused on restaurants, leisure and retail, our exceptional portfolio extends to around 15 acres, clustered mainly in Carnaby, Seven Dials and Chinatown, with substantial ownerships in east and west Covent Garden, Soho and Fitzrovia.

In addition, we have a 50% interest in the Longmartin joint venture with The Mercers' Company, which has a long leasehold interest, extending to 1.9 acres, in St Martin's Courtyard in Covent Garden.

Our proven management strategy is to create and foster distinctive, attractive and prosperous locations. It is implemented by an experienced management team, with an innovative approach to long-term, sustainable income and value creation, and a focus on shareholder returns. We have a strong balance sheet with conservative leverage.

 About The Mercers Company

Over the centuries The Mercers’ Company have looked after the welfare and interests of mercers in the City of London, managed charities, almshouses, and schools, and played a prominent role in London civic life. 

During this time The Mercers Company have accumulated a large property portfolio, located mainly in the City of London, and in Covent Garden in the West End of London, including a Joint Venture with Shaftesbury PLC for St Martins Courtyard.

Income derived from the Company’s investments, particularly from property, funds the Company’s other activities and charitable works.