Bullring made up with NYX Professional Make-Up opening

The Bullring Estate, Birmingham’s iconic shopping destination that comprises the Bullring, Grand Central, and Link Street, has announced that global beauty retailer, NYX Professional Make-Up, has launched its debut standalone store in the West Midlands at the iconic Bullring in Birmingham.

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The brand has opened their new store on the Upper Level West, offering their range of professional products at accessible prices. Located adjacent to the newly upsized Goldsmiths store, NYX Professional Make-Up covers 1,700 sq ft across the ground floor.   

Iain Mitchell, Commercial Director at Hammerson commented on the launch: “NYX Professional Make Up is a leading name in the cosmetics sector and a welcome addition to our strong line-up of leading international brands. The Bullring is home to several of our retailers’ top performing stores in the country, making it the obvious choice for the brand’s regional debut. With an impressive brand following, the arrival of the new store in Birmingham, which boasts the country’s largest population outside of London, is rapidly garnering attention among cosmetics fans. We have no doubt that NYX will enjoy considerable success at the Bullring.”

This follows the news that Selfridges recently unveiled its second Shoe Galleries concept, following in the footsteps of its London store. Situated on level four of Selfridges, the 15,000 sq ft space now stocks over 1,700 different styles from almost 50 international designers, including the Jenny Packham X LK Bennett bridal collection which is exclusive to Selfridges Birmingham.



For further information, please contact Nick Thornton or Amy Cassidy at Aver via:

E: nickthornton@aver.uk.com

E: amycassidy@aver.uk.com

Notes to Editors


Hammerson is an owner, manager and developer of retail destinations in Europe. Our portfolio of high-quality retail property has a value of around £10.6 billion and includes 22 prime shopping centres, 15 convenient retail parks and investments in 20 premium outlet villages, through our partnership with Value Retail and the VIA Outlets joint venture. Key investments include Bullring, Birmingham; Bicester Village, Oxfordshire; Dundrum Town Centre, Dublin; and Les Terrasses du Port, Marseille.