Sloane Stanley has announced the opening of luxury pet lifestyle brand, Love My Human, with the first bricks and mortar store in the heart of Chelsea, at 308 King’s Road.
The 1,700 sq ft store set across two floors offers premium pet lifestyle and grooming products sourced internationally. Pet treatments are available at the elegant grooming spa with a range of luxury pampering products, customers can drop off pets at the dog creche which resembles a London town house living room. This will be the brands debut bricks and mortar store following a successful online business.
Commenting on the news, Hannah Grievson, Commercial Property Manager at Sloane Stanley said: “Love My Human is the perfect location for visitors to share their love of pets and a place for owners to give their dogs and cats a luxury treatment as they indulge in the areas distinguished retail and leisure offer. The brand sits nicely amongst other premium brands on the estate, bringing something unique and quirky with their international products. We are delighted to welcome Love My Human and are confident that their transition from online to bricks and mortar will be successful on the King’s Road.”
Jenny Matthews, founder of Love My Human added: “After much popularity with the pet-loving community online, I am so pleased with the positive response to the recent opening of our debut physical store on The King’s Road. The Sloane Stanley Estate and this prime London location is an ideal platform for us to create a space in which pet lovers can indulge their pets and share their love for animals.”
This follows recent news that Sloane Stanley welcomed a host of successful online fashion and lifestyle brands to bricks and mortar on the King’s Road this month, including first time pop-up Rich Fashion, plus lifestyle brand Ville & Campagne and childrenswear retailer Four Fairies & A Prince.
Savills and Miles Commercial represented Sloane Stanley. Love My Human represented themselves.
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About Sloane Stanley
The Sloane Stanley Estate is one of the oldest landowning estates in London. Founded in 1717, the Estate has developed into a 10 acre holding of residential and commercial properties on the King’s Road and Fulham Road, still under the same family ownership.
With a compelling mix of flagship international brands, niche retailers and pop-ups, dominated by premium and accessible premium brands that account for 74% of the total offer, Sloane Stanley has created a distinctive and sophisticated mixed-use destination within the heart of the affluent Royal Borough of Kensington and Chelsea, serving a catchment of over 8.5 million people.
The King’s Road has a Residential Comparison Goods market potential of £249.7m placing it within the top 100 retail centres in the UK. This distinctive portfolio and commitment to create and sustain an ‘affordable luxury’ offer have ensured Chelsea’s status as one of the most desirable neighbourhoods and iconic shopping and leisure destinations in the world