Chinatown London reveals faces of Chinatown video series

Shaftesbury has launched a video series to highlight the Chinatown London community and uncover the vibrant and diverse stories behind one of the most iconic destinations in London’s West End.  The ‘Faces of Chinatown’ campaign goes beneath the surface of the area’s community revealing the unique stories of how and why they came to Chinatown London.

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The next film to launch will focus on Yi Fei, the owner of JinLi, who has diversified Chinatown London’s offer with the addition of fiery Sichuanese to a predominantly Cantonese community.  Another film, which launched in time for International Women’s Day, featured Christine Yau, M.B.E., Restauranteur & Chairman of the Chinese Community Centre, and Ellen Chew, Chinatown Restauranteur. 

The short films have been produced for Chinatown London’s digital channels, and introduce viewers to the faces and inspirational stories behind the area’s best-known operators and businesses.  Also featuring in the series is Lucy Mitchell, Managing Director of the SeeWoo Group, where she’ll be talking through the success and history of the business since it was founded 40 years ago.  Alternatively, the Plum Valley restaurant film, featuring Iris Ma and Stanley Cheung, tells their story of triumph over adversity after Stanley’s father arrived in London with only £100 to his name.  

Commenting on the video series, Karen Baines, Head of Group Marketing and Communications at Shaftesbury, said: “This inspirational series brings viewers closer to the people that make this special corner of London such a unique and dynamic destination.  With further films in the pipeline to highlight the diverse Chinatown London community, the videos also showcase the extensive variety of cuisines on offer. Highlighting the blend of modernism with Far East traditions, the series maintains Chinatown London’s status as the number one destination for food and unique East Asian experiences in the capital.”

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Lucy Mitchell, Managing Director of the SeeWoo Group, said: “Our business, started at the heart of the Chinatown London community, and has continued to evolve.  We are excited to be included in the Faces of Chinatown campaign as we tell our story of success and continue to expand our business and the opportunities available to us.  We are eager to embark on the next chapter for the SeeWoo Group as one of the largest suppliers of Oriental foods in the UK.”


 For further information please contact Amanda McNally or Lottie Croker at Aver via or


China is changing and traditional values are being complemented by new ideals and trends, inspired by other parts of the Far East and the West.  This is influencing what Chinese people and visitors expect in Chinatown.  Shaftesbury understands this and is experiencing directly the evolution of China, spending time in its cities to see, taste and hear what is happening first hand. 

Whilst inherently Chinese, under Shaftesbury’s long-term curation and partnership with the community, Chinatown is evolving to reflect the changes occurring in the Far East, creating is a mix of tradition and modernism that makes cities such as Shanghai, Beijing, Tokyo and Seoul some of the most exciting places in the world. 





Shaftesbury PLC is a Real Estate Investment Trust, which invests exclusively in the liveliest parts of London's West End. Our objective is to deliver long-term growth in rental income, capital values and shareholder returns. 

Focused on restaurants, leisure and retail, our exceptional portfolio extends to around 15 acres, clustered mainly in Carnaby, Seven Dials and Chinatown, with substantial ownerships in east and west Covent Garden, Soho and Fitzrovia. 

In addition, we have a 50% interest in the Longmartin joint venture with The Mercers' Company, which has a long leasehold interest, extending to 1.9 acres, in St Martin's Courtyard in Covent Garden. 

Our proven management strategy is to create and foster distinctive, attractive and prosperous locations. It is implemented by an experienced management team with an innovative approach to long-term, sustainable income and value creation, and a focus on shareholder returns. We have a strong balance sheet with conservative leverage. 


Shaftesbury是一个房地产投资信托基金,其主要的投资对象是伦敦倍受追捧、炙手可热的西区(West End)繁华地段。我们的目标是较长的一段时期内,提高租金收入、资本价值以及股东收益。 

 Shaftesbury专注于伦敦西区最有活力的区域发展零售、餐饮和娱乐业,我们的资产组合的总面积达到15英亩,集中在卡纳比大街(Carnaby)、七晷区(Seven Dials)和中国城(Chinatown)区域;同时,Shaftesbury在科文特花园(Covent Garden)东、西两侧、Soho区和菲茨罗维亚区(Fitzrovia)也拥有大量地产。 

 另外,我们和 The Mercers’ Company 共同拥有 Longmartin 项目50%的收益。Mercers’ Company 则拥有科文特花园(Covent Garden)里 St Martin’s Courtyard 区多达1.9英亩地产的长期租赁权益。 



Founded 40 years ago by brothers Stanley and Tony Tse, and considered a leader in the Oriental food market, the SeeWoo Group incorporates SeeWoo UK Ltd, SeeWoo Chinatown Ltd and Way-On Foods Ltd (BRC manufacturing site.  Incorporating the flagship store in Chinatown the SeeWoo Group is headed up by Stanley Tse and Managing Director Lucy Mitchell. SeeWoo Holdings Ltd incorporate SeeWoo Foods Ltd, and SeeWoo Foods (Glasgow) Ltd. and is headed up by Tony Tse.