Liverpool ONE hosts innovative Youtube music 'mural campaign'
Grosvenor Europe has unveiled a towering mural of British singer and songwriter, George Ezra at leading retail destination, Liverpool ONE. The artwork was produced by the UK’s leading hand-painted advertising company, Global Street Art Agency, as the first part of a nationwide YouTube music mural campaign.
The Liverpool ONE hand-painted mural, stood at eight storeys tall and spanned 2,200 sq ft, one of the largest live mural sites in Europe. It was unveiled on Tuesday, November 20, following a visit by George Ezra earlier in the month and was up until Friday, December 7. The mural was painted over several nights on Liver Street. It proved to be a hit with visitors to Liverpool ONE and has become a leading Instagram location in the city centre.
Commenting on the launch, Cathy Meadows, Commercialisation Director, Liverpool ONE, said: “The selection of Liverpool ONE by YouTube to launch its innovative music mural campaign is both a reflection of Liverpool ONE’s position as a leading destination in the UK and the city’s status as a capital of pop.”
Liverpool ONE also hosted Rita Ora’s new album launch on November 23, with the singer debuting tracks from Phoenix at the HMV store on upper South John Street to a group of specially selected fans.
Notes to editors
About Grosvenor Europe:
Grosvenor Europe invests in, develops, operates and manages real estate assets and funds, with a focus on vibrant European cities including Paris, Stockholm, Madrid and Liverpool.
Part of the Grosvenor Group, one of the world’s largest privately-owned property companies and active in more than 60 cities around the world, we utilise our local expertise to adopt a far-sighted, value-add approach in order to deliver lasting commercial and social benefit in the places where we are active.
As at 31 December 2017 we managed £2.4bn/€2.7bn of assets, including Liverpool ONE in the UK (which celebrates its 10th anniversary in 2018) and Skärholmen Centrum shopping centre in Stockholm, Sweden. We also have a number of active residential development projects in Madrid, Spain.
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About Global Street Art
Global Street Art’s mission is to live in painted cities. Established in London in 2012, Global Street Art is a pioneering organisation that supports street art in a number of ways: (1) online promotion of street art: GSA maintains the World’s leading online street art platform at www.globalstreetart.com, which features over 100,000 photos uploaded by artists from over 100 countries. GSA also has over 500,000 fans across its social media channels; (2) finding spaces and organising legal street art (since inception GSA have organised over 2,000 legal street art murals across London; (3) developing commercial opportunities through Global Street Art Agency.
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