Virgin Holidays flies into centre:mk with biggest store to date

Joint owners of centre:mk, Hermes Investment Management, the £35.3 billion manager, and AustralianSuper, have announced that Virgin Holidays biggest ever store, totaling over 1,700 sq ft, has now officially opened within Milton Keynes’ leading retail destination.

The £500,000 flagship ‘v-room’ is the first ever travel store to offer personalised spa treatments. Virgin Holidays award-winning ‘v-room’ concept is revolutionising the high street holiday booking experience - allowing shoppers to receive complementary massages and manicures, alongside a virtual reality rollercoaster and an exotic cocktail bar. 

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Ed Sellick, on behalf of centre:mk joint owners, Hermes Investment Management and AustralianSuper, commented:“This well-established brand is a great addition to our retail line-up and their selection of centre:mk for their biggest flagship store to dateis testament to the extensive £60 million investment in the shopping centre. We are keen to create the best consumer experiences at centre:mk and encourage leading brands to express themselves. Seeing Virgin Holidays successfully open its half million pound flagship ‘v-room’ store in the centre bodes well for the future.”

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For further information, please contact Aver:

·      Amanda McNally on 07495 461573, or via

·      Yasemin Kiani on 07932 036085, or via

·      Charlotte Croker on 07495 461545, or via


Notes to Editors:


About Hermes Investment Management

Hermes Investment Management, a Federated Investors company, provides world-class active investment management and stewardship services. Hermes, headquartered in London, manages £35.3 billion in assets and offers a broad range of specialist, high-conviction investment strategies spanning listed equities, credit, real estate, infrastructure, private debt and private equity. Hermes’ strategies focus not just on financial results, but also on delivering outcomes beyond performance: holistic returns that consider impacts to society, the environment and the wider world. In Hermes EOS, the company offers one of the industry’s leading engagement resources, representing £346.3 billion of assets*. For more information, visit

*Source: Hermes AUM as at 30 June 2018 with the exception of two portfolios totalling US$3.7m/£2.6m/€3.0m valued as at 31 May 2018. Hermes AUA as at 30 June 2018.

·      Clare Hartshorne/ Rob Foster/ Eleanor Parry, 02078285553 or

About AustralianSuper

AustralianSuper manages more than AUD$140 billion of members’ assets on behalf of more than two million members from across 280,000 businesses. One in 10 working Australians is a member of AustralianSuper, the nation’s largest industry super fund.