Allbirds nests in Covent Garden with debut
The Mercers’ Company has today announced that luxury and sustainable footwear brand, Allbirds, has officially opened their debut European store at 121-123 Long Acre, Covent Garden.
The interior of the 1,600 sq ft store was designed in collaboration with Allbird’s in-house team and design agency XYZ. Inspired by London’s parks, the store offers a natural green environment, with use of greenery and natural materials such as moss throughout. An interactive wall, unique to their London store, displays laces encased in recycled plastic bottles, representing the brand’s eco-friendly products.
Simon Taylor, Property Director at The Mercers’ Company commented: “Allbirds is an exceptional international brand and we are delighted that they chose this well-loved London destination for their debut European store. With a mission to further sustainability within the fashion industry, we are sure they will be hugely popular with their new customer base in the UK.”
This recent opening follows the announcement that the UK’s leading specialist retailer of maps, Stanfords, will be relocating for the first time since 1901, to 7 Mercer Walk.
Hanover Green and JLL acted for The Mercers’ Company and Wilson McHardy advised Allbirds.
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Notes to Editors
About The Mercers’ Company
The Mercers’ Company is almost 700 years old and is the Premier Livery Company in the City of London. The Company, and its associated charitable trusts, make substantial grants to support young people, education, older people, churches and communities, predominantly funded through a large property portfolio, located in the City of London, and in Covent Garden in the West End of London, including a Joint Venture with Shaftesbury PLC for St Martins Courtyard.
A network of almshouses and other homes for the elderly are also managed by the charitable trusts associated with the Company. The Company is involved with the running of 16 schools across the country and supports them primarily through the appointment of governors.
A native of New Zealand, Tim Brown was always well versed in the magical qualities of merino wool. Inherently curious, he began asking himself why such a remarkable, sustainable resource was virtually absent in the footwear industry. And with that spirit of wonder, the Allbirds journey began. After years of researching and tinkering, Tim teamed up with Joey Zwillinger, an engineer and renewables expert. Together, they crafted a revolutionary wool fabric made specifically for footwear. The outcome? An entirely new category of shoes inspired by natural materials, and an ongoing mantra to create better things in a better way. Allbirds is now a B-Corp certified company based in San Francisco, California.