Aver news & Insights
We live and breathe real estate just as our clients do. We follow trends, fads and themes very closely, and in many instances are at the centre of some of the industry’s most significant events, milestones and initiatives. This provides invaluable insight and perspective on a wide range of topics. Always respecting client confidentiality, we share our knowledge to contribute and inform debate and direction, both within the industry and on behalf of our clients.
Arcade, Covent Garden
Solid foundations, but evolution needed. Our very own Daniel Bleach headed down to Arcade in Covent Garden to find out more.
Arcade Covent Garden’s third London site builds on the brand’s established foundations, combining an excellent line-up of proven food brands with a warm, atmospheric setting and slick service. While the quality of the food and overall experience make for a strong opening, similarities across its three locations raise questions around differentiation, menu curation and the opportunity to champion emerging hospitality talent.
Daniel put his property PR hat on and tells us more in our insight below.
The value of awards in B2B PR
As a B2B PR agency working with the key players shaping property and places, celebrating our clients' success is an essential part of what we do.
Awards are about more than trophies. They are an opportunity to recognise the people behind successful projects, celebrate innovative thinking and shine a light on the partnerships making a tangible difference to the built environment.
Businesses are continually finding new ways to transform spaces, create compelling experiences, and deliver lasting value for their communities, and so recognising these achievements is important, both for amplifying work, and establishing reputation.
Here, we discuss the value of awards within a B2B PR strategy.
The launch of LEFTIES
It’s been a hugely anticipated moment for the retail market. LEFTIES arriving in the UK was always going to be a launch worth watching, particularly given the continued strength of Inditex brands across retail destinations. Laura and Alice headed up to Liverpool ONE in August to have a first-hand look at the proposition and what impact it could have on consumers.
One thing is clear – LEFTIES will make an impact. The question now is who resonates with it most, and how quickly it can carve its place in an already competitive market.