Destination Repositioning: Outlet Shopping at The O2.

In conjunction with ongoing B2B PR support, we led a targeted brand refresh within trade media, transitioning from Icon Outlet at The O2 to Outlet Shopping at The O2.

The aim was to send a message of confidence, ambition and success from Outlet Shopping at The O2, positively asserting the timing and rationale to target media.

Our outcomes?

  • Co-ordinated the alignment of asset updates and implemented a tailored strategy based on industry sectors. This included distributing bespoke releases for each sector spanning property, retail, F&B and marketing

  • Secured exclusive interviews with leading property title, REACT and tier one marketing title, Marketing Beat. We also managed LinkedIn posts for company pages and the leadership team.

  • During 2023, we achieved:

    • 4 in-depth, feature interviews ​

    • 13 pieces of target trade coverage ​

    • 92% in tier one and two media​

    • 92% included a quote from The O2​

    • 92% referenced strong performance figures​

    • +1 million total reach​

    • 90,000 additional reach via social media amplification​

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