New Launch: Buck Street Market.
Our role on this project was to launch London’s first eco-conscious market to trade media, reaffirming LabTech as an eco-conscious industry pioneer, attracting like-minded operators to the destination..
Our outcomes?
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We built momentum with a pre-launch critical mass release to announce a string of retailer and F&B signings, and sustained momentum post-launch with continual leasing and performance news.
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We also secured numerous feature opportunities talking more widely to LabTech’s strategy of the market, and supported a high-profile meet between LabTech’s then-CEO, Yaron Shahar, and Labour Party Leader, Sir Keir Starmer. We built on its success with a two-year campaign, sustaining momentum and interest among target tenants.
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From 2020 to 2022, we achieved:
142 pieces of coverage
A reach of 20 million
76% featured in tier one media
5 in-depth feature articles
77% referenced Buck Street Market in the headline
77% pieces quoted LabTech